High-spending 20-somethings are a similarly sought after tribe in London. CBRE took a look recently at just who these millennials are, surveying 13,000 globally, including 1,000 in the UK. This is a generation who spend half their disposable income on leisure, won’t conceive of a commute of more than 30 minutes and want instant gratification. They’re happy to rent everything, from clothes to computers, but they want it now.
One answer might be to give them all Fidget Spinners and tell them to calm down. Otherwise, you could go down the route of Embassy Gardens in Nine Elms, which is millennial central with an events programme that includes Friday night gigs, film clubs and pop-up food events, and facilities including a yoga room, summer bar and the iconic-before-it’s-even-built Sky Pool, with surrounding apartments on sale from £1m.