Four Seasons aficionados who want to ensure they’re shepherded from one property to another in appropriately exclusive, service-conscious style will be pleased to hear about the brand’s new collaboration with NetJets. The Canadian hotel-management company has today announced it will partner with the world’s largest private-aviation company to offer three disparate itineraries that each provide the opportunity to stay at some of the group’s most well-regarded properties; enjoy tailored and highly exclusive experiences while they’re there; and shuttle from one resort to another by private jet.
Aimed primarily at families and friends who want a fully personalised and self-contained experience, and available to parties of up to 14 people, the itineraries cover North America and Europe.
Though all elements of the itineraries can be adapted according to customers’ wishes, the proposed winter ‘Ski Adventure’ package sees clients stay at Four Seasons residences in Jackson Hole, Wyoming, and Vail, Colorado for experiences including a ski session with a US Olympian skier, a helicopter trip over the Grand Teton Range and a subsequent heli-skiing adventure in the Colorado Rockies. A mixology class and warming bourbon-tasting session are among the culinary experiences. Prices will vary, but private-jet travel for each itinerary will cost from about $5,000 per hour of flying time. For on-the-ground accommodation and experiences, a five-night Ski Adventure package starts at $86,000 for six guests.
Four Seasons resort in Jackson Hole, Wyoming
The ‘Island Getaway’ package brings guests to the Four Seasons Resort Lanai in Hawaii. Activities include an evening excursion on a 50ft (15m) catamaran for a stargazing expedition and tour led by an expert in Polynesian mythology. Other activities include a 4×4 off-road tour of the island; a sushi-making masterclass with the executive chef of the resort’s Nobu restaurant; and a picnic by a wooded valley. Excluding flights, the package costs from $48,000 for a four-night stay for a family of four.
A NetJets aircraft
The final package, the ‘European Escape’ commences with a stay at the George V in Paris, where guests will have the opportunity to tour the property’s wine cellar — a surprisingly interesting experience even for those with little interest in wine — and will include a private dinner hosted by three-Michelin-starred Christian Le Squer. A NetJets flight to the Four Seasons resort in Florence allows for a vineyard tour, private tour of the Uffizi and a candelit dinner on the only open-air balcony within the city’s Ponte Vecchio bridge. The proposed trip concludes in either Cap-Ferrat or Milan, with classic car racing or boating available in the former; a tour of an exceptional private home on offer in the latter. A six-night package for two starts at €49,000.
With well over 100 properties now operational worldwide, there’s plenty of scope for Four Seasons to expand its affiliation with NetJets in future, but this isn’t the company’s first foray into private-jet travel. In 2015, it launched the world’s first fully branded private jet: a retrofitted Boeing 757 with just 52 flat-bed passenger seats (when used by commercial airlines, these aircraft accommodate hundreds of customers). With tickets made available for individual purchase, that plane is used to fly groups on set round-the-world itineraries to a predetermined collection of hotels and with communal guest experiences for the group arranged in advance.
Accommodation at Four Seasons Resort Lanai
Other hotel groups have also sought to incorporate private-jet tours into their portfolio of guest experiences. Germany’s Oetker Collection this year launched a ‘European Odyssey’ private-jet tour of Europe and including stops at The Lanesborough, Hotel du Cap-Eden-Roc and Le Bristol Paris. Aman Resorts, meanwhile, offers a number of private-jet tours across its collection of hotels, including a Pan-Asia tour that features stops in Bhutan, India and China.
Another surprising entry to this sector of the luxury-market came recently from Crystal Cruises. The US company until now recognised for its high-end cruises recently launched Crystal Skye, a converted Boeing 777. That aircraft would ordinarily accommodate 300 or so passengers but has been adapted to take just 88 guests. Available only for exclusive-use charter, it will likely be used by sponsors of events such as the Olympics and World Cup — or perhaps for exclusive weddings — and costs an estimated £43,000 an hour to charter.